Owner Jeff Rorer and his son, Colby, run Better Sofas. Between them, they have over four decades of experience in the furniture industry. Jeff formerly owned Mostly Sofas in Roanoke before he retired from the furniture business in 2005. He came out of retirement to join his son at Better Sofas. The experience of the Rorers is a huge advantage for customers looking for quality furniture, knowledgeable staff, experienced sales people, zero commission and a no-pressure atmosphere. It all comes together at Better Sofas – a furniture store that customers visit for home furnishings again and again.